Business Insider reports that Bit.ly is now offering urls from the j.mp domain, which is two characters shorter than Bit.ly. .mp is the Internet country code top-level domain for Northern Mariana Islands. We just popped open our bit.ly sidebar to send a tweet and got this new URL tool instead. By knocking out two characters from the URL, that means your tweet content can potentially be 1.4% longer.You can get a j.mp shortened url at the j.mp website. The site is powered by Bit.ly, which became Twitter's default URL shortener in May.
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Source: http://www.bloggersblog.com/blog/904091
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