VentureBeat reports that Vevo generated 35 million unique visitors and a staggering 13 billion video views in December. The easiest way to understand VEVO is that it is to music videos what Hulu is to TV shows: a corporate (in this case record labels) founded, ad-supported way to aggregate and serve up videos on the Web. Instead of having to wade through all the user-made junk on YouTube to find the real, high-grade and high-quality music videos, VEVO's channel features only label or artist-produced videos, with great sound and video quality (though not HD yet).Vevo really does appear to dominate the music videos on YouTube. Most of the official professional music videos on YouTube now seem to be from Vevo. They also have embedding turned on which helps them dramatically increase views. A lot of music publisher stupidly turn off embedding.
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Source: http://www.bloggersblog.com/blog/121101
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