- Speed matters: Videos should load and play back quickly.
- Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
- Open platforms open up possibility: Content creation isn't our business; it's yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.
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